Amad Attarnia; Behzad Shoghi; Amir Navidi
Volume 3, Issue 1 , March 2017, , Pages 133-158
Abstract
day, organizational wisdom has been a very important role that has been taken by managers of organizations to improve productivity and one of the drivers of creating that competitive intelligence, Therefore, this research was conducted with the aim of determining the effect of competitive intelligence ...
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day, organizational wisdom has been a very important role that has been taken by managers of organizations to improve productivity and one of the drivers of creating that competitive intelligence, Therefore, this research was conducted with the aim of determining the effect of competitive intelligence on the microorganism of the metal industry of Kaveh industrial city. The research method was applied in terms of purpose and the method of data collection was descriptive-correlational. The statistical population of the study consisted of 4,700 employees of Kaveh Industrial Metal Industries in 1396, using the Cochran formula and 355 random sampling methods as sample size. . The data collection method was based on Purdagh et al. (1995) and Standard and Organizational Wise Questionnaire Brown and Green (2006). The technical characteristics of the questionnaire include reliability such as Cronbach's alpha (higher than 0.7 for each component) and combined reliability coefficient (higher than 0.7 for each component), convergent validity (AVE> 0.5) and divergent validity (factor load factors and significance of each indicator) confirmed. After collecting questionnaires, information and testing of the hypotheses were done using structural equation modeling method with the help of Smart PLS 2 software. The findings of the research confirmed the significant effect of competitive intelligence and its dimensions including knowledge of competitors, management style, and level of competition, customer awareness, information, competition research, environmental awareness, market awareness and advertising on the micro enterprise of Kaveh industrial city.